Portfolio
A sampling of my work from the last few years.
Condition-based subscriptions
GoodRx launched three direct-to-consumer subscription programs within 6 months. I wrote UX and educational content for the ED and Weight Loss programs, kicked off our naming process, and adapted complex medical intake language.
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Content basics for non-content designers
With a small (but mighty!) content design team, we couldn't support every project with a content designer. I built out an internal resource for engineers, product managers, product designers, and anyone else who might find themselves writing content without our direct support.
Color design system
Color had recently hired a large design (and engineering) team, and needed to create components, patterns, and other design system elements. I collaborated with our design systems team to write and organize design system documentation, including the elements mentioned above as well as content design standards, principles, and terminology.
All of Us: Options for your DNA results
Color built the genetic report interface for the NIH's All of Us DNA research program, which needed a way to inform participants about their options for seeing or hiding those results. I wrote clear, informative copy that not only described those options, but also made clear what would happen to your information if you chose to hide them.
Relief Roadmap
At the beginning of the pandemic, we knew we might be able to point people to some relief based on the information we already had from their credit reports. We began building what came to be called the "Relief Roadmap"—a modular system that could display both static information to all members and customized resources to those who could find financial help.
We pointed people to stimulus check calculators and eligibility checks, local resources, pages from their financial institutions where they could get help, and a lot of great in-house editorial content.
Hide ad topics
Facebook serves ads on topics that might be difficult for people: alcohol, pregnancy, parenting, marriage, etc. We knew people wanted a way to limit ads on certain topics. We conducted surveys and research to discover more about which topics they'd want to control, how strong their feelings were, and other important insights.
In 2016, we introduced a way to hide ads related to two topics: alcohol and parenting. Facebook later added more topics.
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Ad preferences
At the time, Facebook's ad preferences consisted of a few scattered settings and a flat list of interests without much context. In order to provide more transparency and better access to controls, we reorganized and redesigned the surface, adding content that contextualized choices and clearly organized information into logical, scannable categories.