Facebook Content Strategy

Aug. 2015–Present

Content strategy for Facebook advertising products.

About Facebook Ads

AdWords UX coNTENT

Aug. 2013–July 2015

UX writing for Google advertising products.

 

AdWords Help Content

Aug. 2013–July 2015

Writing, editing, and content strategy for Google advertising help content.

Measuring return on investment (ROI)

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AIM launch videos

Feb. 2012

Writing, creative direction, and project management of AIM web video ad series.

AIM videos

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AIM marketing homepage

Feb. 2012​

Copy for the relaunched AIM, supporting new products for web, Mac, Windows, iPhone, and Android.

aim.com (archived)

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Brizzly Picnics teaser page

​May 2010​

Copy and concept for teaser phrases introducing our Picnics private group chat feature.​

Brizzly Picnics are coming soon. (archived)

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Thing Labs & Brizzly branding

June 2009–Sept. 2010

Branding and voice for Thing Labs (company) and Brizzly (product).​

Thing Labs (archive)

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Thing Labs social media

Nov. ​2008–Feb. 2012

Wrote and maintained for blogs, Twitter, Facebook, and more on behalf of Thing Labs, Brizzly and Plinky.

@brizzly
@thinglabs
@plinky
Thing Labs blog

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Plinky prompts

Nov. 2008–April 2010​

Copy and concepts for multimedia writing/blogging prompts.

(See my answers here.)​

Plinky prompt archive​

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Paste magazine

Sept. 2003–Nov. 2009

Columns, reviews, features, news stories, and more.

Selections:
"Unglued: The Space Between"
"The Long Winters" (show review)
"The Mars Volta - Frances The Mute" (album review)

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Silicon Valley Community Newspapers

Feb. 2004–June 2005

Edited and wrote features and community news for the Los Gatos Weekly-Times and Saratoga News.

Selections:
"Drew Mystery"
"Classy Chassis"
"Tara's waking up..."