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Facebook Content Strategy

Aug. 2015–Present

Content strategy for Facebook advertising products.

About Facebook Ads
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AdWords UX coNTENT

Aug. 2013–July 2015

UX writing for Google advertising products.
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AdWords Help Content

Aug. 2013–July 2015

Writing, editing, and content strategy for Google advertising help content.

Measuring return on investment (ROI)
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AIM launch videos

Feb. 2012

Writing, creative direction, and project management of AIM web video ad series.

AIM videos

 

AIM marketing homepage

Feb. 2012​

Copy for the relaunched AIM, supporting new products for web, Mac, Windows, iPhone, and Android.

aim.com (archived)

AIM marketing homepage

 

Brizzly Picnics teaser page

​May 2010​

Copy and concept for teaser phrases introducing our Picnics private group chat feature.​

Brizzly Picnics are coming soon. (archived)
Brizzly Picnics teaser page

 

Thing Labs & Brizzly branding

June 2009–Sept. 2010

Branding and voice for Thing Labs (company) and Brizzly (product).​

Thing Labs (archive)
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Thing Labs social media

Nov. ​2008–Feb. 2012

Wrote and maintained for blogs, Twitter, Facebook, and more on behalf of Thing Labs, Brizzly and Plinky.

@brizzly
@thinglabs
@plinky
Thing Labs blog

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Plinky prompts

Nov. 2008–April 2010​

Copy and concepts for multimedia writing/blogging prompts.

(See my answers here.)​

Plinky prompt archive​

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Paste magazine

Sept. 2003–Nov. 2009

Columns, reviews, features, news stories, and more.

Selections:
"Unglued: The Space Between"
"The Long Winters" (show review)
"The Mars Volta - Frances The Mute" (album review)

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Silicon Valley Community Newspapers

Feb. 2004–June 2005

Edited and wrote features and community news for the Los Gatos Weekly-Times and Saratoga News.

Selections:
"Drew Mystery"
"Classy Chassis"
"Tara's waking up..."

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